Rolls Royce Wraith Coupè |
Rolls Royce Wraith will probably be produced also in a convertible version, that is what Torsten Muller-Otvos, Rolls-Royce CEO, said at the Rolls Royce Wraith Coupè presentation. Indeed, we'll probably have to wait one or two years to see this convertible model.
Rolls Royce is enlarging its market to an highest level offering customizing model allowing customers to choose car parts one-by-one. Sales data are really encouraging for the brand, in fact 900 Rolls Royce Phantom and 2500 Rolls Royce Ghost has been sold in the last year and the US market is growing every year.
Rolls Royce Wraith should bring to an increase of 1200 to 1500 units per year with another expected growth with the Convertible model.
Furthermore, Torsten Muller-Otvos denied the possibility – at least for the next years – of producing a SUV model, saying that SUVs don't represent Rolls Royce style, driveability and comfort. In the end, even though its productivity is growing, it seems that Rolls Royce won't decentralize its production, and it will still produce in its Goodwood plant in West Sussex.
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